Rolex and deBoulle Diamond & Jewelry History
Our Rolex history
deBoulle Diamond & Jewelry is proud to be a multi-generation family business of over 40 years.
With the second generation of Boulles on board- daughter Emma and son Nick – deBoulle is building a legacy.
1983 - deBoulle Opens in Dallas at Snider Plaza
Denis Boulle and Karen Boulle launched deBoulle in Dallas, in a small salon in University Park’s Snider Plaza shopping center. The couple introduced the Texas city to many original luxury watch brands, along with fine jewelry collections from Italy
2001 - deBoulle Moves to Preston Road Location
The building had been a toy store, a restaurant and a bank — but after much reconstruction, it was transformed into the sophisticated, 13,600-square-foot, two-story salon that stands proud today, in the style of an elegant French villa.
2004 - deBoulle Motorsports is Established
A living and moving illustration of the passion for excellence that deBoulle has for both jewelry and timepieces. With Nick Boulle at the helm, the team has competed with races across the United States and Europe. Specializing in endurance racing at speeds of 200-mile per-hour.
2014 - Nick Boulle Joins the Family Business
deBoulle truly is a family business with the second generation joining the team.
2015 - deBoulle Expands into Houston
A second location makes a splash in the fourth largest city- Houston in the Posh River Oaks District Shopping Development.
2017 - Nick Boulle Wins the ROLEX 24 Hours of Daytona
In January of 2017, Boulle won North America’s most prestigious endurance race, the ROLEX 24 Hours of Daytona. deBoulle became the first official retailer to win the race.
2019 - Emma Joins the Family Business
The family is building the deBoulle legacy with Emma on board. Family also includes our teams — many of whom have been with deBoulle for more than 20 years.
2022 - deBoulle Houston Opens a New and Expanded Store with a Rolex Shop-in-Shop
The salon encompasses approximately 3,500 square feet and features a dedicated Shop-in-Shop for Rolex, as well as a showroom for the deBoulle Collection featuring an assortment of one-of-a-kind handcrafted and beautifully designed fine jewelry. The heart of the store is a shared hospitality lounge, which connects the different spaces.
