A Timeless Journey:Crafting Elegance Since 1983
"From day one, we wanted to offer more than just jewelry; we wanted to create an extraordinary experience."
– Denis Boulle
In 1983, Denis and Karen Boulle founded deBoulle Diamond & Jewelry in a small salon in University Park’s Snider Plaza, Dallas. Introducing Texas to luxury watch brands and fine Italian jewelry, the couple’s vision quickly turned into success.
Building a Tradition of Timeless Luxury
Their journey led to a new location on prestigious Preston Road, though space was so limited that the workshop and offices had to be situated in the attic.
By 2001, after years of growth, deBoulle expanded into its current 13,600-square-foot, two-story salon—an elegant yellow villa that has since become iconic.
A Legacy of Craftsmanship
The Boulle name carries a rich history of craftsmanship that dates back to the 1700s, with André-Charles Boulle being renowned for his artistry in furniture inlay work. Building upon that legacy, deBoulle continues to create extraordinary pieces today.
Each piece in the deBoulle Collection is meticulously handcrafted, featuring diamonds and colored gemstones set in the highest quality metals. From everyday elegance to red-carpet glamour, deBoulle’s creations reflect the highest standards of artistry.
"Our commitment to craftsmanship remains at the core of everything we do." – Karen Boulle
The collection includes not only jewelry but also some of the world’s finest timepieces. For over 20 years, deBoulle has proudly offered Patek Philippe, alongside Blancpain, Girard-Perregaux, Rolex, and more. Every brand deBoulle represents has been chosen for its exceptional precision and beauty, a perfect match for the Boulle family’s dedication to luxury and quality.
An Elegant Evolution
In 2013, deBoulle expanded beyond jewelry, becoming an authorized dealer for the prestigious Holland & Holland. This partnership brought exclusive countryside lifestyle goods and bespoke firearms to Dallas. The second floor now houses a unique gun room that complements the company’s luxury offerings.
Expansion continued in 2015 with the opening of the deBoulle Houston showroom in the River Oaks District, offering a selection of estate pieces, the deBoulle Collection, and Patek Philippe timepieces. This move strengthened the deBoulle legacy.
A Legacy of Giving
Beyond their passion for fine jewelry and luxury timepieces, the Boulle family has always been deeply committed to philanthropy. Their success has allowed them to give back to the community in meaningful ways, supporting a wide range of charitable causes, from local initiatives to global programs. The deBoulle family believes that success is not just measured by business achievements, but also by the positive impact they can make on others' lives.
"Philanthropy is a cornerstone of our family values. We believe in giving back to the communities that have supported us throughout the years." – Denis Boulle
Through deBoulle, the family has championed initiatives in education, healthcare, and the arts, hosting exclusive events to raise awareness and funds for causes they deeply care about. From supporting children’s education to contributing to cancer research, the Boulle family’s generosity has touched countless lives. Their ongoing commitment ensures that the deBoulle legacy is not just one of craftsmanship, but also of compassion and giving.
The Next Generation
With Emma Boulle joining the family business in 2019 alongside her brother, Nick, deBoulle entered a new era. Emma's influence has introduced fresh designs aimed at younger clients, though always retaining the timelessness that defines deBoulle.
"It’s exciting to bring my own style to the business, while staying true to the elegance that has always defined deBoulle." – Emma Boulle
In 2022, deBoulle’s new expanded location in Houston showcased the family’s dedication to growth and innovation. The store, spanning 3,500 square feet, offers dedicated showrooms for Patek Philippe and Rolex, as well as a welcoming hospitality lounge to enhance the client experience.
"We want every client to feel at home when they visit us, while also elevating their shopping experience." – Nick Boulle
THE HOUSE OF DEBOULLE
