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Giorgio B at de Boulle

Giorgio B at de Boulle Blog, Jewelry

Behind the “B”

In another exclusive, de Boulle is now the first U.S. source for Giorgio B, the fresh and forward jewelry by Giorgio Bulgari — yes, of that Bulgari — who is injecting classic jewelry forms with powerful, modernist principles. (Think industrial posters, Futurist paintings and very fast planes.)

Adapted from WWD, May 2023: When you’re the fourth generation to enter a field, there is a feeling of having to live up to your ancestors and doing justice to the name.

For 46-year-old Giorgio Bulgari, there is also the added impetus of making sure he leaves his own mark.

“I feel the obligation to create pieces that have a certain stature,” he told WWD ahead of the launch of his Giorgio B jewelry label at Dover Street Market in London [in May 2023]. “It gives me the motivation and pressure, if that’s the right word, to do things in a certain way.”

Priced between $5,000 and $50,000, the bold volumes and striking angles of his designs are certainly not for wallflowers, and Giorgio B already counts among its clients Sharon Stone, who wore a pair of palm-shaped earrings to this year’s Vanity Fair Oscar after-party.

As one of the great-grandchildren of Sotirio Bulgari, who founded the Roman jewelry house now owned by luxury conglomerate LVMH Moët Hennessy Louis Vuitton, Giorgio Bulgari has been steeped in jewelry since his childhood, but also in design.

“My father was very much involved in the family business, and I was pretty mesmerized by his work,” he said, recalling Gianni Bulgari sketching anything from jewels and watches to car dashboards. “And that certainly had a strong influence on me when I was a kid.”

Even so, the New York-born, Rome-raised jeweler, who studied art history and advertising at Boston University in the U.S., took a circuitous route back to the familiar fold of jewelry.

Giorgio B at de Boulle Blog, Jewelry

Rose gold is Bulgari’s preferred material

Rose gold is Bulgari’s preferred material, complimentary to skin and gemstones alike. He also confesses a proclivity for stones with character, and “warmer colored diamonds,” particularly those from old mines. In the Giorgio B lines, there will also be white gold. Among the recent unique-piece designs is an octagonal red spinel on an asymmetrical band that has been set in black ceramic, leaving only a gold outline framing the stone.

“My father was very much involved in the family business,
and I was pretty mesmerized by his work…”

Goccia Collection

Shining with an incredible vibrancy, discover what inspired the seductive curves of the Goccia Collection.

Bulgari’s Goccia ring presents a massive, voluminous yet streamlined geometric form, while the bangle fuses a subtle retro flavor with striking modernity.

The twin drops of the Goccia earrings move independently, with polished rose gold cabochons creating a modern, playful contrast against the enamel.

Giorgio B at de Boulle Blog, Jewelry

Palma Collection

With its punky, edgy aesthetic and sculptural silhouettes, the Palma Collection by Giorgio B plays with the light and texture of gold.

Palma openwork bracelet in brushed and polished 18K rose gold. Designed as seven, stylised palm blades, graduating from a central crest.

Palma openwork ring in brushed and polished 18K rose gold and graduated single cut diamonds (0.67 ctw). Designed as seven, stylised palm blades, graduating from a central crest with diamonds.

Giorgio B at de Boulle Blog, Jewelry

Overlooking the Old Town of Geneva, the Giorgio B studio is where Giorgio Bulgari gives life to each new design creation. The jewels of Giorgio B are expertly crafted by master goldsmiths in Italy and Switzerland so that their beauty is fully aligned with their function. 

Feel free to shop his collection in one of our locations or online: Giorgio B