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The Coolest Store in America – de Boulle Diamond & Jewelry Patek Philippe Showroom – INSTORE Magazine


By de Boulle on July 23rd, 2016

We are beyond excited to have been featured as America’s Coolest Store according to INSTORE Magazine! Read the article & interview here.

de Boulle INSTORE ACS Aug16

de Boulle Diamond & Jewelry Named America’s Coolest Jewelry Stores

Houston, Texas — de Boulle Diamond & Jewelry has been named America’s Coolest Jewelry Stores by national jewelry publication INSTORE Magazine. de Boulle took first place in the Big Cool division which honors stores with six or more employees.

The America’s Coolest Stores Contest highlights the best examples of independent jewelry retailers in North America, in its 15th annual contest. They are judged by a panel of retail experts on the basis of business practices, history, online presence, interior decor and curb appeal. This year saw a total of 85 entries.

“Every year we feel privileged to bring our readers the best of the best in our industry,” said Ralf Kircher, INSTORE’s executive editor. “Winning stores often have amazing product lineups and are impressive to look at. But a store wouldn’t really fit our ‘cool’ criteria if it weren’t for such aspects as innovative marketing, creative retail environment and a unique work culture.”

Karen and Denis Boulle were given trophies and featured in the August issue of INSTORE and at instoremag.com.

“We are so honored to be named America’s Coolest Store by INSTORE,” said Denis Boulle of de Boulle Diamond & Jewelry. “Our first priority has always been to make clients feel comfortably at home, and to deliver a premier collection of fine jewelry, luxury timepieces, impeccable service and a beautiful and friendly environment.”

The Dallas-based business, which was named a Cool Store in 2007, opened their second location in the Fall of 2015. The Boulles introduced Houston, the fourth largest city in the U.S., to de Boulle Collection of jewelry, designed and selected by Karen, the location also houses the first official Patek Philippe showroom. The exquisite quality of fine jewelry and timepieces is associated with the quality of materials used in the design of the store.

About de Boulle Diamond & Jewelry

Established in 1983 by Denis and Karen Boulle, de Boulle has assembled an unrivaled collection of diamonds, fine jewelry and timepieces unsurpassed for its elegance and depth in selection. de Boulle has served thousands of discriminating customers and built a reputation as one of the pre-eminent independently owned jewelers in the United States. de Boulle is located at 6821 Preston Road in Dallas, TX and their second location opened in the Fall of 2015 in the prestigious River Oaks District on 4444 Westheimer Road, Suite A168 in Houston, TX.


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